Climate Has A Messaging Problem

Basketball, Fake Trees, Real Fraud: The Aspiration Scam Has It All

And it was enabled by Carbon Footprint Syndrome.

Sep 19 • 

Mark Huntsman

1

They want us focused on our footprints

Instead, let's talk about blameprints.

Sep 17 • 

Mark Huntsman

1

Carbon footprints in the sand

Time to stop saying “carbon footprint” and re-shift the blame back upstream.

Sep 10 • 

Mark Huntsman

1

2

The secret language of scientific insults

The DOE's climate review talks Mean Girls-level trash (and is itself total trash).

Sep 5 • 

Mark Huntsman

1

Climate governance on the guillotine

Trump's DOE report “is almost a user’s guide on how to lie with figures.”

Sep 2 • 

Mark Huntsman

1

July 2025

The Climate Report Goes Up in Smoke

The Plot Against Climate: Part 2

Jul 22 • 

Mark Huntsman

1

2

The Plot Against Climate

Part 1: Naming villains and setting stakes

Jul 8 • 

Mark Huntsman

4

2

June 2025

Fossil Fuels Undermine Climate's Known Derivatives

Time to break out the math (and the acronyms).

Jun 19 • 

Mark Huntsman

2

May 2025

Naming Rights

Time to start calling our climate enemies what they are.

May 21 • 

Mark Huntsman

1

3

Top-of-mind climate comms resources

A big part of talking climate is learning and adapting how we talk climate.

May 10 • 

Mark Huntsman

4

2

April 2025

The proximal origin of covid conspiracies

Finally, covid truthers have a safe space to go online.

Apr 19 • 

Mark Huntsman

3

2

The feds are decapitating climate research

And doing so in the name of helping prevent climate anxiety???

Apr 11 • 

Mark Huntsman

2