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Movements are built on messaging

Climate messaging’s two biggest jobs: persuade humans to a) join the fight and b) fight for changes big enough to bend the climate curve. Part A means dialing in on stuff that hits people on a personal level. Part B means pointing your telescope at the abyss and searching for points of light—as well as developing a taste for humor that typically falls somewhere between deadpan and gallows. Welcome to CHAMP.

Subscribe to Climate Has A Messaging Problem

CHAMP is about our core messaging goals: 1) counter fossil-fuel spin, 2) tell character-driven stories that connect, 3) make the scale and speed of the crisis unmistakable, and 4) help build a big, bold—and properly pissed-off—climate movement.

People

Mark Huntsman

@markhuntsman

Writer who believes in the power of story, the urgency of climate, and harnessing the former to address the latter.