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Climate is everything. Everything is climate.

The climate crisis is a mind-bogglingly big thing to try and truly comprehend. But climate messaging doesn’t have to be. Our goal is to persuade people to join us. To invest themselves in the fight. That means figuring out what things resonate with peeps on a personal level. And it means a taste for humor that often falls somewhere between absurdist and gallows. This newsletter is all about calling out ways to help climate messaging step up its game.