The Plot Against Climate

Part 1: Naming villains and setting stakes

With apologies for assuming you care about small creative distinctions, I want to start by talking about why we shouldn’t call ourselves climate storytellers anymore.

“Storyteller” has become so hopelessly overused in marcom that it’s been stripped of all the campfire-bard connotation it once carried. Now it means “I am a precocious child” or “I work in …