Climate Has A Messaging Problem

Climate Has A Messaging Problem

Carbon footprints in the sand

Time to stop saying “carbon footprint” and re-shift the blame back upstream.

Mark Huntsman
Sep 10, 2025
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Here’s the thing about individual choices within the climate framework. Your choices, my choices, the choices of everyone we have known and will ever know: they don’t matter. They are not meaningful. You are not special. I am not special. In terms of bending the climate curve, our personal decisions just don’t register.

Should you buy an EV? Should I g…

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