Is there a better word for what "solutions" are trying to represent? Ultimately, more and more people are realizing the math doesn't add up. Half measures, tangential impacts, and good old "we just need to decarbonize" are all sounding more futile every day.
the biggest messaging puzzle, to my mind, is whether it’s possible to build a broadly appealing message on top of the cold hard truth that we’re all being lied to by everybody. the fossilists are lying to us on purpose; the climatists on accident; wtf. feels like there’s a clarion call to be sounded in there somewhere but i’ve yet to suss it out
Is there a better word for what "solutions" are trying to represent? Ultimately, more and more people are realizing the math doesn't add up. Half measures, tangential impacts, and good old "we just need to decarbonize" are all sounding more futile every day.
the biggest messaging puzzle, to my mind, is whether it’s possible to build a broadly appealing message on top of the cold hard truth that we’re all being lied to by everybody. the fossilists are lying to us on purpose; the climatists on accident; wtf. feels like there’s a clarion call to be sounded in there somewhere but i’ve yet to suss it out