Climate Has A Messaging Problem

Climate Has A Messaging Problem

You had me at "climate." You lost me at "skeptic."

Let’s start calling climate skeptics what they really are.

Mark Huntsman
Mar 28, 2025
∙ Paid

"The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive."

—Donald Trump, “a climate-skeptic [who] has promised to take the US out of the Paris Agreement once again.” (Le Monde)

The general term for one section of the general audience we need to convert is “climate skeptic.” So, in service of be…

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